How To Create A Mailing List In Netwalk

Unlock the power of targeted communication and boost audience engagement with a mailing list in Netwalk.

Why Building a Mailing List Matters for Entertainment Brands

In the fast-paced world of entertainment, staying connected with your audience is crucial. Whether you’re managing talent, running a fashion brand, or overseeing model management, a mailing list allows you to maintain direct lines of communication with your key stakeholders.

A well-curated mailing list can help you promote new talent, share industry insights, and announce upcoming events. This targeted communication increases engagement and fosters a loyal community around your brand.

Getting Started with Netwalk: Setting Up Your First List

Creating a mailing list in Netwalk is a straightforward process. Begin by navigating to the Contacts menu and selecting Mailing List, then click Create New. Enter a name for your list and, if desired, add a description to keep track of its purpose.

To add customers to your list, use the Search and Add Customer feature. This allows you to filter and select contacts based on specific criteria such as category or interest. Once you’ve identified the contacts you want to include, add them to your mailing list with a single click. Your mailing list can be used within Netwalk or exported as a .CSV file for use in other tools.

Segmentation Strategies to Personalize Your Messaging

Segmentation is the practice of dividing your mailing list into smaller, more targeted groups. This allows you to send personalized messages that are more likely to engage each segment.

Use criteria such as demographics, past interactions, and expressed interests to segment your list. For example, separate segments for customers' activities (Fashion / Editorial, E-commerce / Catalogue, Events / Shows) or customer interactions (Active, Dormant or New Clients) or by Customer location. Tailoring your messaging to each segment's preferences can significantly boost engagement and conversion rates.

Best Practices for Growing and Nurturing Your Mailing List

Nurture your list by sending regular, value-driven content. Balance promotional messages with informative and entertaining content that aligns with your audience’s interests. Regularly clean your mailing list to remove inactive subscribers and ensure that your communications remain effective.